Overview
The Bachelor of Science (BS) in Marketing is a comprehensive 4-year undergraduate program designed to build expertise in brand strategy, digital marketing, consumer behavior, market research, and sales management. This program prepares students to thrive in fast-paced marketing environments, drive business growth, and adapt to evolving customer needs across global markets.
Program Duration
- Total Duration:4 Years (Full-Time)
- Mode of Study:Flexible and interactive with access to digital resources, online classes, and guided faculty support
Eligibility Criteria
- Completion of 12th Grade / High School / Equivalent
- Interest or background in business, commerce, or economics is beneficial but not mandatory
Admission Requirements
- Completed application form
- Academic transcripts from the last qualifying examination
- Government-issued ID (Aadhar / Passport / National ID)
- Optional: Resume or Statement of Purpose (for students with prior experience or interest in marketing)
Program Recognition
- Accepted for employment in marketing, branding, advertising, and media industries
- Eligible for further studies including MBA or Master's in Marketing
Program Curriculum / Syllabus
The BS in Marketing curriculum blends theoretical knowledge with practical applications in modern marketing techniques, technologies, and analytics. Below is a typical course structure:
Year 1: Business & Marketing Basics
- Introduction to Business
- Principles of Marketing
- Microeconomics
- Business Communication
- Fundamentals of IT
Year 2: Marketing Core
- Consumer Behavior
- Marketing Research
- Business Statistics
- Digital Marketing Fundamentals
- Sales and Distribution Management
Year 3: Strategic and Digital Focus
- Brand Management
- Social Media Marketing
- Advertising & Promotion Management
- Marketing Analytics
- E-Commerce & Retail Marketing
Year 4: Capstone and Specialization
- International Marketing
- Strategic Marketing Management
- Electives (choose from Public Relations, Content Marketing, Event Marketing, etc.)
- Final Project / Internship / Industry Report
Career Opportunities
Graduates of the BS in Marketing program are equipped for a wide range of career paths, including:
- Marketing Executive
- Brand Strategist
- Digital Marketing Analyst
- Social Media Manager
- Market Researcher
- Sales & Business Development Officer
- Advertising Coordinator
Why Choose This BS in Marketing Program?
- Industry-relevant and future-ready curriculum
- Emphasis on practical learning through real-world marketing case studies
- Support from experienced faculty and industry mentors
- Prepares students for modern careers in both traditional and digital marketing fields
- Affordable program with flexible payment options
Ready to kickstart your global accounting career?
Speak with our academic advisors or Apply today to begin your journey in the world of marketing.